| 翻訳と辞書 |
| Sakis Rouvas Collection ： ウィキペディア英語版 |
Sakis Rouvas Collection
The Sakis Rouvas Collection is a ready-to-wear fashion brand headed by Greek entertainer Sakis Rouvas, launched exclusively to Greece's largest multinational department store franchise, Sprider Store, in 2010, and making Rouvas the first Greek artist to have his own fashion line.
It was also released as part of a strategy by the department store to overcome the economic crisis of the late 2000s. The brand caters to both sexes in contemporary youth styles that exhibit the personal style of Rouvas, who has influenced fashion in the Greek music industry, while staying affordable to a majority of consumers. The clothing was created by a group of professional designers and stylists, while Rouvas is creatively active in the design process and has final say of the execution. Rouvas' marketing innovation was reviewed positively by critics.
==History and premise==
Rouvas had long been considered a fashion and stylistic icon in Greece, known for having several trademark looks, such as various jackets, leather pants, and aviator sunglasses.〔Sakis Rouvas ''This Is My Live'' Minos EMI (2007)〕 He received accolades such as Celebrity with Best Personal Style from MAD TV, one of the two musicians awarded for fashion, as well as Best Dressed Artist in a Video in 2006 and Fashion Icon of the Year in 2010 at the MAD Video Music Awards. He has been cited as influencing fashion among musicians and many other artists have been cited to imitate his personal style.〔 Rouvas has been the first Greek artist to market themselves through merchandise, and with the launch of the Sakis Rouvas Collection he became the first Greek artist to have his own fashion label. It further expanded the entrepreneurial image Rouvas had established for himself within the period of 2009–2010, having launched business ventures such as a restaurant, nightclub, beauty salon franchise, and film and television production company.
For the creation of his fashion label, Rouvas teamed up with several professional fashion designers and stylists to create the looks, while he also had creative input in the design department, choosing styles, giving his ideas on and approving designs.〔 Rouvas' partner since 2003, supermodel Katia Zygouli, gave some input on the female merchandise half of the designs.〔 The premise of the brand is to exhibit Rouvas' own personal style and tastes, and is an attempt to mix high-end fashion with affordable prices that the majority of the public would be able to purchase. According to its publications, the brand's top priority is about the comfort of the wearer,〔 as well as aesthetics, beauty, and elegance, and attention to detail.〔 Rouvas summarized:
"I wanted to create an entire collection that would express my aesthetics, to answer to the () needs of the current times, without making discounts in quality and to be loved by the consumers who will find a distinct perception of fashion that everyone can interpret according to their own style and persona."
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Sakis Rouvas Collection」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|